Boudin is a sourdough bakery that was established in San Francisco, California in 1849. Legend has it that the mother dough was gifted to the founder by a poor gold miner. This updated branding system pays a tribute to San Francisco and Boudin's Gold Rush roots. It takes styles and imagery from antique San Francisco and incorporates them in a modern place representing that Boudin has withstood 175 years and is here to stay.