Viloe is an aloe water drink that hydrates, heals, and enhances immunity. It's target audience is health-concious, enthusiastic spirits who seek natural hydration with a fun twist. They cherish high-quality ingredients and products that are pure and authentic. This packaging aligns with their values by embracing the natural aesthetic of the plant ingredients with organic, earthy textured illustrations. A pop of bright colors and a sleek bottle design elevate the brand further to create an enriching and refreshing essence.